With third parties delivering your groceries, what happens to quality and continuity?
Here are some key takeaways from the report:
- The coronavirus pandemic is pushing consumers to buy essential products digitally, which is rapidly accelerating adoption of online grocery services in the US.
- Online grocery's staying power will come down to the length of the pandemic — because if the crisis stretches on, more consumers may be pushed to try an online grocery service — and how well online grocers meet surging demand, because consumers may abandon online grocery if they find it difficult to receive orders.
- The online grocery services that are best able to handle surging order volume will likely be the most popular services after the pandemic subsides because consumers will be able to rely on those services to consistently bring them groceries.
- Walmart and Instacart are best positioned to lead the pack post-pandemic given Walmart's massive brick-and-mortar network and Instacart's wide reach thanks to its platform model.
In full, the report:
- Examines the US online grocery industry prior to the coronavirus pandemic to highlight what was driving the industry's adoption, and what obstacles it faced.
- Analyzes why the realities of the pandemic — such as concerns about contracting the virus — have pushed many consumers to try an online grocery service for the first time.
- Forecasts the US online grocery industry's penetration in 2020 and in the years to come, laying out a moderate and extreme scenario to account for the uncertainty surrounding the recovery from the pandemic.
- Discusses why the duration of the pandemic and online grocers' ability to meet demand will determine the popularity of online grocery after the pandemic subsides.
- Highlights how Walmart, Amazon, Target, and Instacart are positioned in the online grocery industry, how well they're meeting demand during the pandemic, and how they are expected to fare in the space beyond the pandemic.
- Recommends how online grocers can maximize their performances during and after the pandemic with innovations like automation, operational flexibility, and bundling services.
We believe our PorchBoxDrop is an affordable consumer solution that serves grocers who want to deliver without the limitation of 'certain' hours of the day for optimum service. With a 24/7 refrigerated and frozen, secure locked capacity, your deliveries can happen in a more convenient and geographically organized way to serve YOU the grocer.