The Future of Online Ordering - By Voice - The Sobering Stats from 2018
The Use of Voice Ordering is Exploding - Tripling - in 2018
Before online ordering from restaurants reached a critical mass of 50% for some restaurants, years of spotty reporting and predictions about online ordering ranged in every direction. We watched as chains found the immediate returns of online ordering to be worthy of the commitment of dollars necessary to enable complete adoption. Franchises refused to allow franchisees to build their own app and charged each franchisee by the order count from both phone and online orders. While locals were claiming little or no customer interest in mobile or online ordering, we saw franchises begin to change the dynamics of automating the ordering process to increase volumes, reduce costs and grow market share.
The efforts worked long before locals and small competitors figured out just HOW much share was being lost by locals to the big chains. Despite the local claim that quality and community commitment would never go away, orders went the way of online very quickly. One reason many missed was that as smart phone adoption exploded, users wanted to use their phone as much as possible. They did. They used the phone to order pizza.
Today, the newest technology, Alexa or Echo, for example...basically the voice bots which are now in 40-50 million homes, is growing quicker than mobile phones. Plus, now mobile phones are enabled to use as voice ordering devices and industry statistics aren't totally reflecting the phenomenon of phones or home bound voice devices being 'asked' to 'order me food online', which connects them with the online ordering sites of restaurants and other food providers. That "40-50 million new devices" is the sobering statistic we're referencing. Groceries? They are the next success story.
Customers will soon ask Alexa for your online ordering app and soon your tech provider will have no choice but to develop voice activated and enabled phone ordering by voice. Imagine ordering from a list without having to search and select on an app. (See the statistics here.)
This is a quote from that article from Voicebot -